UX/UI Designer specialized in fintechs, startups, and digital products.
I transform complex flows into simple experiences with direct impact on conversion and retention.
Essavie – B2C Strategy Driven by UX
As founder, I redesigned the full purchase journey for an emerging jewelry brand, from acquisition to retention, leading end-to-end product design: landing page, checkout, upsell, and CRM.
Aligned product, audience, and visual narrative, enhancing user experience and maximizing business impact.
Role
Founder
Product Strategy & Direction
UX Research & Testing
Visual Design
Duration
3 months
3,1%
Conversion Rate
+2,3x
ROAS
-50%
CPA (Cost per Acquisition)
+13%
30-Day Repurchase
"The turning point came when we repositioned Essavie not as a jewelry brand, but as a visual shortcut to the lifestyle its customers wanted."
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
UX/UI Designer specialized in fintechs, startups, and digital products.
I transform complex flows into simple experiences with direct impact on conversion and retention.
Essavie – B2C Strategy Driven by UX
As founder, I redesigned the full purchase journey for an emerging jewelry brand, from acquisition to retention, leading end-to-end product design: landing page, checkout, upsell, and CRM.
Aligned product, audience, and visual narrative, enhancing user experience and maximizing business impact.
Role
Founder
Product Strategy & Direction
UX Research & Testing
Visual Design
Duration
3 months
3,1%
Conversion Rate
+2,3x
ROAS
-50%
CPA (Cost per Acquisition)
+13%
30-Day Repurchase
"The turning point came when we repositioned Essavie not as a jewelry brand, but as a visual shortcut to the lifestyle its customers wanted."
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
UX/UI Designer specialized in fintechs, startups, and digital products.
I transform complex flows into simple experiences with direct impact on conversion and retention.
Essavie – B2C Strategy Driven by UX
As founder, I redesigned the full purchase journey for an emerging jewelry brand, from acquisition to retention, leading end-to-end product design: landing page, checkout, upsell, and CRM.
Aligned product, audience, and visual narrative, enhancing user experience and maximizing business impact.
Role
Founder
Product Strategy & Direction
UX Research & Testing
Visual Design
Duration
3 months
3,1%
Conversion Rate
+2,3x
ROAS
-50%
CPA (Cost per Acquisition)
+13%
30-Day Repurchase
"The turning point came when we repositioned Essavie not as a jewelry brand, but as a visual shortcut to the lifestyle its customers wanted."
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
Results:
Increased social media engagement
Elevated perceived value and trust
Established a solid foundation for efficient paid traffic conversion
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
Results:
Conversion rate: 1.4% → 3.1%
Orders/day: 1–2 → 4–6
Estimated ROAS: 1.9x → 4.2x
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
Results:
Checkout conversion: 1.9% → 3.4%
Average time to checkout: 57s → 22s
Average order value: R$180 → R$256 (+42%)
04. Post-Purchase, CRM & Communication
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
Results:
30-day repurchase: 8% → 21%
Post-purchase email open rate: — → 38%
Post-purchase email click rate: — → 7.5%
Repeated customer inquiries: — → -40%
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
01. Rebranding & Strategic Pivot
Conducted a positioning diagnosis and, together with a graphic designer, redesigned visual identity, narrative, and target audience. Micro-feedbacks and tests guided the pivot toward “aspirational accessible luxury.”
02. Landing Page for Core Product
Using Hotjar and GA4 data, I developed a landing page focused on a single product, removing distractions, using high-impact visuals, and A/B tested copy.
03. Checkout & Upsells/Cross-Sells
Mapped drop-off points in the funnel, redesigned the flow, and tested offer placement in less intrusive moments. The “Buy Now” button accelerated impulsive decisions.
04. Post-Purchase & CRM
Implemented an omnichannel automation (WhatsApp, email, chat) with simple segmentation and a human tone, reinforcing post-purchase care and encouraging visual feedback.
About Me
Specialist in simplifying critical flows for fintechs, startups, and digital products to improve acquisition and retention. I work with data, rapid testing, and validations to transform hypotheses into clear, efficient, and measurable solutions.
About Me
Specialist in simplifying critical flows for fintechs, startups, and digital products to improve acquisition and retention. I work with data, rapid testing, and validations to transform hypotheses into clear, efficient, and measurable solutions.
About Me
Specialist in simplifying critical flows for fintechs, startups, and digital products to improve acquisition and retention. I work with data, rapid testing, and validations to transform hypotheses into clear, efficient, and measurable solutions.
Experience
UX/UI Designer
2025-Present
Redesigned onboarding, investment, and payment flows for fintechs. Tested hypotheses with users, data, and Figma prototypes, increasing conversion and reducing churn.
Product Designer
2023–2024
Led an e-commerce from scratch to consistent daily sales with a limited budget, using research and A/B testing to redesign the purchase journey and creatives.
Traffic Manager
2020-2021
Created and tested landing pages for international sales funnels. Reduced CPL by 20% through GA4, persuasive copywriting, and precise audience targeting.
Architect
2020-2024
Regularized properties and developed technical projects with a focus on deadlines, legal compliance, and approvals from public authorities.
UX/UI Designer
2025-Present
Redesigned onboarding, investment, and payment flows for fintechs. Tested hypotheses with users, data, and Figma prototypes, increasing conversion and reducing churn.
Product Designer
2023–2024
Led an e-commerce from scratch to consistent daily sales with a limited budget, using research and A/B testing to redesign the purchase journey and creatives.
Traffic Manager
2020-2021
Created and tested landing pages for international sales funnels. Reduced CPL by 20% through GA4, persuasive copywriting, and precise audience targeting.
Architect
2020-2024
Regularized properties and developed technical projects with a focus on deadlines, legal compliance, and approvals from public authorities.
UX/UI Designer
2025-Present
Redesigned onboarding, investment, and payment flows for fintechs. Tested hypotheses with users, data, and Figma prototypes, increasing conversion and reducing churn.
Product Designer
2023–2024
Led an e-commerce from scratch to consistent daily sales with a limited budget, using research and A/B testing to redesign the purchase journey and creatives.
Artista 3D
2020-2021
Created and tested landing pages for international sales funnels. Reduced CPL by 20% through GA4, persuasive copywriting, and precise audience targeting.
Architect
2020-2024
Regularized properties and developed technical projects with a focus on deadlines, legal compliance, and approvals from public authorities.