Harmon.
Shared expense app for couples.
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From architect → founder → product designer.
I founded Essavie (a jewelry e-commerce) and learned firsthand how design impacts conversion, retention, and revenue. I increased ROAS by 121% by optimizing everything from branding to post-sale experience.
I decided to pause operations when I realized the business required capital I didn’t have, and I discovered that my true passion lies in solving product problems, not managing inventory.
Currently, I focus on financial products and complex systems.